Fund+Raising+&+Cause+Marketing

Editorial Calendar
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**LInks To Internet Resources**

 Has Your Fundraising Lost Its Magic? Here's How to Make it Reappear [Razoo.com]  And the Winner Is: Pinterest for Cause Marketing [ForMomentum.com]  Three Easy Steps to Cause Marketing Success [Video]  The Difference Between Transactional, Transformative Cause Marketing  Employee Engagement is My New Cause Marketing Buzzword  [] - excellent blog - not specific to cause marketing, more social media and networking for non profits [] (article on using editorial calendars to organise communications around themes, and events  [] Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Cause Marketing
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 * Definition:**
 * Cause marketing ** or ** cause-related marketing ** refers to a type of [|marketing] involving the cooperative efforts of a "for profit" business and a [|non-profit organization] for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving ( [|philanthropy] ) as the latter generally involves a specific donation that is [|tax deductible], while cause marketing is a marketing relationship not necessarily based on a donation.